Brand identity

Boxler 2005 Muscat Brand (Alsace) – Floral, yes…and as much so as any lover of the grape could want…but the flowers are white, rather than multi-hued, and have shifted from lurid showmanship to stream-side mountain delicacy. The breathtaking Brand minerality, powerful dark crystals laced with coal dust and giving the impression (but not the actuality) of fat, is on display, and succeeds as much as any terroir can in standing up to the grape’s varietal signature. The structure’s good enough (a measure of acidity was no doubt sacrificed in search of the wine’s ideal site/grape balance point). I’m sure this would age, letting the flowers wither away and revealing more and more of the underlying minerality, but I’d actually advise against it; if you want the full expression of site with little standing in the way other than structure, choose a riesling instead. (7/09)